OpenAI Integrates Third-Party Apps into ChatGPT, Expanding Ecosystem

OpenAI has unveiled a transformative update at DevDay 2025, embedding third-party applications directly within ChatGPT's interface. The new Apps SDK allows developers to create mini-apps, with early partners including Booking.com, Spotify, and Figma. This integration eliminates friction between query and action—users can now command "Figma, create a diagram" or "Coursera, teach me machine learning" within a single chat window.

The strategic MOVE positions ChatGPT as a unified hub for productivity and creativity, diverging from the fragmented GPT Store model. Sam Altman emphasizes the vision of reducing barriers to tool utilization, though the announcement notably avoids mention of blockchain integrations or crypto-native partners. Market observers speculate whether Web3 platforms will join subsequent rollout phases.